100% Handwoven Cotton
17" by 17"
Injiri, meaning 'real India', historically stands for 'real Madras checkered textiles' which were exported to West Africa back in the 18th century. Launched in 2009 as a clothing brand by Chinar Farooqui, Injiri believes in the beauty of the hand-weaving processes. This range is about story-telling, the end product reflects the journey of the many hand processes they use.
Curating an aesthetic around absolute simplicity and working within the limitations of Indian textile techniques, Injiri celebrates the living tradition of crafts in India.
Design - The Process
India, across her length and breadth, has been the land of extraordinary handwoven fabric, many styles, colours, textures and unique features that reference the specific region they are grown and spun in.
The Injiri process centers around working closely with master weavers and their textile vocabulary, across various parts of India. They are constantly engaged in conversations with these keepers of intangible human heritage. Design stories start with curating and studying old pieces of textiles which showcase the crafts in their purest forms.
Most crafts in India, particularly textiles, have unique codes pertaining to the geography they come from. From the selvedge being built to protect the fabric for generations of usage, to motifs that reveal the identity of the soil it rises from. Injiri concentrates on such details and builds their design stories around them. They celebrate fabric from its inception in the yarn at the end of the process in the tangible product.
The Injiri design process is based around a textile language derived from learning and studying ethnic traditions across its beautiful country.